Numbercraft provides innovative Business Intelligence solutions to reach beyond the existing methods – techniques and software tools to analyse data and reveal radical perspectives.

Through consultancy, software tools and project services Numbercraft applies advanced mathematical techniques to address commercial issues and deliver competitive advantage.

Numbercraft is working with major international clients from the Retail, CPG/FMCG and Media/Advertising sectors – techniques focussed on Retail Trading, Category Management, Customer Relationship Management and Business Forecasting.

Numbercraft seeks to provide a quantitative understanding of consumer dynamics, market (brand) tournaments, product & offer performance and customer trends - to inform tactical trading and marketing decision making.